Assessment of agricultural programmes broadcast by selected radio stations in Kaduna and Kano States, Nigeria

Abstract

The study evaluated the programme schedules of selected AM and FM radio stations within Kaduna and Kano States to ascertain the frequency of agricultural programme disseminated by these stations. Utilizing a qualitative research methodology, the study employed document analysis to extract and analyze data from the programme schedules of ten selected stations, aiming to determine the frequency of agricultural radio programme broadcast in the designated study areas; to evaluate the number of stations that feature sponsored agricultural programme among the selected stations in Kaduna and Kano States; and to identify the types and formats of agricultural programme. The results indicate that, among the sampled AM and FM stations, only five (5) stations engage in repeat broadcasts, and of the seventeen (17) programme titles, merely five exhibit recurrent broadcasts of agricultural radio programme. Furthermore, the majority of the selected stations produce one programme that is proprietary to the station, whereas numerous other titles are sponsored by external entities. The study concludes that the frequency with which radio programmes are aired is crucial for disseminating developmental messages and facilitating subsequent adoption. Agricultural messages necessitate repeated broadcasts to enhance reception rates. Consequently, the study advocates for the management of the radio stations to consider augmenting the slots allocated for all agricultural radio programme. Additionally, it is recommended that stations pursue additional sponsorship opportunities for agricultural programmes to bolster the frequency of their coverage.