Assessing cross-cultural communication among Africans, Asians, Latinos, Arabs, and Americans

Authors

  • Ozovehe Emmanuel Zacchaeus Prince Abubakar Audu University, Anyigba Author
  • Emmanuel Lucky George Africa Travel Commission (ATC) Author
  • Mary Onyedikachi Obeagu Institute of Management and Technology, Enugu Author
  • Bello Yusuf Imam Yusuf Maitama Sule University, Kano Author
  • Ifeanyi Luke Anorue University of Nigeria, Nsukka Author

Keywords:

cross-cultural communication, cultural values, collectivism, individualism

Abstract

The dynamics of cross-cultural communication between African Americans, Asian Americans, Latino Americans, Arab Americans, and Americans are examined in this conceptual work. Good cross-cultural communication is fundamental to understanding, cooperation, and peace in a world growing more linked by the day. Emphasizing significant cultural distinctions that influence relationships, including time orientation, individualism vs collectivism, power distance, and high-context versus low-context communication, this research examines the fundamental subtleties of cross-cultural communication. The study provides answers for improving the efficacy of communication by means of a comparative analysis to identify prevalent issues and misunderstandings arising in cross-cultural interactions. Examining their different communication styles and cultural ideas helps one to have a thorough awareness of the interactions among these groups. By means of insights on the complex interaction of cultural aspects, this research aims to increase cross-cultural communication effectiveness in business, education, and international relations. The research emphasizes the need of cultural competence and adaptability as well as the need of continuous education and empathy to properly handle the challenging terrain of global communication.

Author Biographies

  • Ozovehe Emmanuel Zacchaeus, Prince Abubakar Audu University, Anyigba

    Department of Mass Communication

  • Mary Onyedikachi Obeagu, Institute of Management and Technology, Enugu

    Department of Mass Communication

  • Bello Yusuf Imam, Yusuf Maitama Sule University, Kano

    Department of Mass Communication

  • Ifeanyi Luke Anorue, University of Nigeria, Nsukka

    Department of Mass Communication

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Published

2025-08-07

Issue

Section

Articles

How to Cite

Assessing cross-cultural communication among Africans, Asians, Latinos, Arabs, and Americans. (2025). Nsukka Journal of Communication Studies, 1(1). https://nsukkajcs.com/index.php/NJCS/article/view/5

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